Using Social Media For Affiliate Marketing Updated for 2023

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So you've set up your website and have decided on an affiliate product to what?

Have you considered how social media can help in your marketing plans?

Maybe you should...

In the not-so-distant past, most affiliate marketers used software like WordPress to promote products and reviews. These days more and more of them are using Facebook posts also known as social media marketing, instead of blog posts.

Why? Because posting reviews on your Facebook page is much more effective than posting them on your own blog. It seems like simple but actually it isn't.

First of all why would you want to promote someone else's product when you have it yourself? Well it seems like a no-brainer, but it isn't, you might be promoting a different product but you still need to tell your audience that you have it, and give your audience a reason to click on your links.

So let's look at the pros and cons of each.


You have it cheaper than your competitors and more options, so use it.

Most affiliate sites allow you to link directly to the sales page of the product you want to promote, and this is something that is difficult to do with any other social media sites.

The quality of your Facebook posts have a lot to do with your traffic. The more traffic your posts get, the better reviews your product is going to get. As you become a master of Facebook marketing you'll be able to drive insane amounts of traffic with a good review.

Facebook posts are viral, meaning they can go viral. Meaning it can spread through word of mouth, likeability and the frequency of your posts. You will have a constant stream of traffic coming to your Facebook page, if you keep your reviews good and relevant. If you don't keep your reviews relevant and if you post ads, your reviews will go flat or even get banned. It is recommended to keep your reviews at a 4.5 out of 10.


You will not rank well for certain keywords. The best way to avoid this is to avoid spamming your reviews with keywords.

As an affiliate marketer you have to be careful and keep keywords low key. If you try for some major keyword searches you will end up with more traffic, but you will have far less rankings and far less chance of being seen in Google.

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